Custom-coded and WooCommerce storefronts built for the part that matters: a catalog that is easy to browse, a checkout that does not lose people, and pages that stay fast on a phone in a parking lot.
Most underperforming online stores are not suffering from a design problem. They are suffering from friction. A category page that takes six seconds on mobile, a checkout with an extra required field nobody needs, product images uploaded at four thousand pixels wide, a shipping rule that quietly quotes the wrong price to Suffolk County. Every one of those is a shopper who left.
That is the work we care about. We build stores in the technology that fits the business, whether that means a custom-coded front end, a properly built WooCommerce site, or cleaning up a Shopify theme that has accumulated a decade of app scripts. What we do not do is stack page builders and plugins until the store is too slow to sell.
We also know the platform side from the inside. Open Market is our own marketplace application, built on the AT Protocol, so listings, transactions, and the plumbing behind a buying flow are things we have designed from scratch rather than only configured.
Whether it is a first store, a replacement, or a rescue.
A full build from catalog structure through checkout: product and category templates, search and filtering, payments, tax, shipping, and the confirmation emails. Launched tested, not launched hopeful.
Moving between WooCommerce, Shopify, or a custom build without losing products, order history, or rankings. Proper URL mapping and redirects so your existing search traffic still lands somewhere.
Measure, then fix what is actually costing you: uncached pages, unoptimized product images, script bloat from marketing tools, and slow database queries on large catalogs.
Gateway integration, fewer steps and fields, mobile-first payment flows, New York sales tax set up correctly, and honest shipping rates instead of a guess.
Product data structured so it is manageable at a hundred items and still manageable at two thousand. Variants, bulk updates, and stock handling that a person can run without a developer.
Connecting the store to the tools you already run: accounting, email marketing, shipping labels, point of sale, or an inventory system you are not about to replace.
These are the problems we are most often brought in to fix.
Fixed scope, fixed price, no drift.
Catalog size, how you fulfil orders, payments, tax, and what has to integrate. Then a fixed quote.
Templates and checkout built clean, on a staging site you can click through as it comes together.
Real test transactions, tax and shipping edge cases, and the whole path checked on actual phones.
We go live carefully, then walk you through running it yourself.
Hand-written front-end code instead of stacked page builders, because on a store every second of load time is money.
Open Market is our own AT Protocol marketplace app. We have designed listing and transaction flows, not just installed them.
Your domain, your hosting, your data, your admin access. No proprietary lock-in and nothing held hostage.
Open Market is a decentralized marketplace we designed and built on the AT Protocol: listings, browsing, identity, and the buying flow, from the data model up. It is a harder problem than a single storefront, and it is the reason we can talk about your checkout in terms of what the code is doing rather than which plugin to install.
Shopify is faster to launch and takes the hosting, payments, and PCI burden off you, at the cost of monthly fees and less control. WooCommerce gives you full ownership and cheaper scaling but you are responsible for hosting, security, and updates. For most Long Island retailers and service businesses we start from what you already run and what you can realistically maintain, not from a preference.
Our web development projects generally run from $2,500 to $8,000, and a store sits toward the upper half of that because of the catalog, payment, tax, and shipping work involved. Complex catalogs or custom integrations are quoted separately. You get a fixed scope and price before we start.
Yes, and that migration work is a core part of what we do. Products, customers, and order history come across, URLs get mapped with proper redirects so you keep your rankings, and we run the new store in parallel for testing before anything is pointed at it.
Usually, and often substantially. Store slowness is normally uncached category pages, oversized product images, and too many marketing scripts loading before the page renders. We measure first, fix the biggest contributors, and check the checkout path specifically because that is where speed turns into revenue.
Yes. Payment gateway integration, New York sales tax configuration, shipping rules and live carrier rates, and the order confirmation emails that actually reach the customer. We test the whole path with real transactions before launch.
Yes, and we set the site up expecting that. You get an admin you can use without calling us, plus a short handover walkthrough for adding products, running a sale, and processing an order.
Tell us what you sell and how you sell it. We will come back with a plan and a fixed quote.